It was like any other evening and I was watching
The Last Play at Shea (as usual) when the phone rang.
Me: "Hello?"
Operator: "Would you like to accept a collect call from...'Dat Mullet tho'...? Please press 7. Now."
Me: [
Reluctantly presses 7]
Mullet: "Lukaaaaaaas, my main man! What's up, bro?"
Me: "Well, you know, since Sens hockey is over I'm not really doing much. Just waiting for hockey to bring meaning to my life again."
Mullet: "Wow, sounds like you're in a real existential funk . . . anyway, the wheels of the blogger industry must continue to turn. Have you thought at all about what you're going to write about this summer? Chet's got his Power Rankings, and I think you could use a thing as well. How about it?"
Me: "Sounds good in principle, I guess. I might as well try to fill the void in my soul where playoff hockey should be by creating web content that literally tens of people will read. What sort of thing did you have in mind?"
Mullet: "No idea. I don't like to micromanage. You know what, let's just do what we always do and steal something from Down Goes Brown. Are you familiar with his Grab Bag articles?"
Me: "Down Goes Brown writes articles about Joel Quenneville?"
Mullet: "What? No. Just pick a bunch of random categories to write about and stick to the same format every week."
Me: "Ok . . ."
Mullet: "Oh yeah, and give it a catchy title, too. Something with a pun in it. I hear that's kinda your thing."
Me: [
Smugly] "Well, I've always thought of myself as a cunning-"
Mullet: [
Interrupting] "Don't finish that sentence. What's wrong with you?"
Me: "Ham! I was going to say ham! You know, like a bad actor."
Mullet: "Don't patronize me. Anyway, I'd love to help you figure the new format out, but I've gotta finish this guest post for Second City Hockey called 'Seven Ways Joel Quenneville's Mustache is like Paul Maclean's Mustache'. I'm sure you'll be fine. Talk to you later, Lukas."
Me: "Actually, it's just-"
[
click]
Me: "...Luke."
So without further ado, here is the inaugural edition of Peristy Business Insider.
Note: This column is not associated with any business, insiders, or business insiders, and if any of my future employers are reading this, it's not associated with any Peristys, either.